Procedure 7.17.01 - Media Relations Guidelines


The Marketing Department serves as the official communication link to local, regional, and national media. We produce press releases, respond to all media inquiries, and serve as official spokespersons.

Media coverage is an important part of SCC’s marketing efforts because it builds our college’s presence in the community and creates awareness with prospective students and industry partners.

Media should always contact the President’s Office or the Public Information Officer first. If they contact anyone else at the college, please refer them back to us so we can establish a primary relationship.

We will find out what the story is, what questions they need to be answered, and their deadline. We can then direct them to the most appropriate staff or faculty.

We may rely on you, as an expert in your field and as a representative of the college, to communicate a key message to the community through a media interview. Our department will work with you and our media contacts to achieve this end.