Public Relations (MKT-230)

Course Description

This course introduces public relations as it affects communications, strategic planning, and management of the organization. Topics include basic principles and functions of management that guide public relations activities as applied to businesses, services, institutions, and associations. Upon completion, students should be able to perform the communications, evaluation, planning, and research activities of the public relations professional.

Classroom Hours: 3

Lab/Shop Hours: 0

Clinical Hours: 0

Work Experience Hours: 0