Broadcast Programming (BPT-215)

Course Description

This course covers programming methods, research, and resources needed to provide programs for radio, television, cable, and satellite target audiences. Topics include market research and analysis; local, network, and public station programming and program sources; and scheduling procedures for electronic media. Upon completion, students should be able to develop a programming format or schedule.

Classroom Hours: 3

Lab/Shop Hours: 0

Clinical Hours: 0

Work Experience Hours: 0